Why are more and more women struggling with hyperpigmentation?

More and more women are struggling with dark spots or hyperpigmentation and are trying to find an ideal solution to cover them and get a more even skin tone. Hyperpigmentation occurs due to an increase in the number of pigment cells in the skin (most commonly on the most exposed parts of the body such as the face and hands) or due to their increased function. In other words, there is an increased production of the melanin pigment that affects the skin colour and whose main function is to protect the skin from harmful environmental stressors, especially from harmful UV radiation, which has become increasingly dangerous.

Excess pigment is most often retained in the surface layer of the skin, the epidermis, or less often in the deeper layer, the dermis, and manifests itself as skin pigmentation that can be light or dark brown, of various shapes and sizes.

The main causes of hyperpigmentation:

  • sun and tanning beds
  • hormonal changes (pregnancy, menopause)
  • skin trauma
  • genetic predisposition


Stay out of the sun!

Although most women like a tanned complexion, the fact is that the sun is more dangerous than ever and that we should really protect ourselves, especially if we are sensitive and prone to redness. If hyperpigmentation is not treated, it becomes more visible every summer, the skin becomes thinner and weaker, and thus more susceptible to external stressors.

Although dark spots recede in the autumn and winter months, it wouldn’t hurt you to protect the exposed areas with sun protection factor (creams, BB creams, liquid powder foundation) throughout the year. In fact, the winter period is ideal for treating dark spots in order to reduce their intensity before the summer months.

Pregnant women – a group that is extremely prone to hyperpigmentation

Due to hormonal changes which are characteristic of pregnancy, 90% of pregnant women will face dark spots that are more common in dark-complexioned women. In most cases, the so-called “mask of pregnancy” or melasma is in question.

The development of melasma occurs due to elevated levels of female sex hormones and can appear as a result of excessive use of tanning beds or sun exposure.

Most often, melasma appears on the skin of the face – on the cheeks, forehead, nose, and above the lips; however, the colour varies from light to dark brown and melasma is a purely aesthetic problem that is harder to conceal as the spots get darker.

Pregnancy melasma can disappear spontaneously over a period of several months after giving birth, but no one can predict with certainty whether it will appear in subsequent pregnancies.

It is not possible to fight against genes, but it is to fight against dark spots!

Hyperpigmentation is more common in dark-complexioned women, but since nowadays no area is spared from the harmful effect of UV radiation, an increasing number of women are struggling with hyperpigmentation regardless of where they come from.

Furthermore, hyperpigmentation is hereditary. Thus, if your mother or grandmother had a problem with it, it is very likely that you will experience similar problems.

Skin trauma, bumps or scars can also result in hyperpigmentation because the skin is thinner and therefore more sensitive.

As mentioned earlier, hyperpigmentation is a purely aesthetic problem that is very important to control in order to prevent the spread of patches and their darkening because the darker they are, the harder it is to target a more even appearance.

Natural solution Yasenka anti-spot cream

Yasenka offers a natural solution for spot brightening, i.e. solving the problem of hyperpigmentation in the form of anti-spot cream based on white mulberry extract and phytic acid, ingredients that have been proven to whiten dark spots caused by excessive sun exposure and aging.

It contains jojoba and passion fruit oils that nourish the skin.

*Phytic acid

Phytic acid is isolated from grains of Japanese rice that has been used traditionally for centuries to remove imperfections and whiten the skin.

*White mulberry

Mulberry fruit is rich in bioactive substances that provide antioxidant protection to skin cells and promote skin brightening.

The active ingredients of white mulberry are stilbenoids, anthocyanidins and flavonoids which have been used traditionally to prevent skin aging.


Jojoba oil has been used traditionally to protect the skin because it successfully keeps its moisture, makes it softer and protects it from harmful environmental stressors. In addition, it acts great to prevent the appearance of wrinkles and is recommended for dry and oily skin.

*Passion fruit

Passion fruit is an exotic plant full of ingredients that have a beneficial effect on the skin. By pressing the seeds of its fruit, oil rich in linoleic acid, which plays a key role in maintaining healthy skin functions, and polyphenols, which have an anti-stress effect on the skin, is obtained.

Anti-spot cream is available in a tube of 75 ml and can be found in all pharmacies or specialised stores.

More information can be found on webpage www.yasenka.hr or on our Facebook profile.

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Why are more and more women struggling with hyperpigmentation?

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